Make It Stick overturns many of our assumptions about how learning works. We often believe that
the best teaching should make learning easy and tailored to ‘learning styles’. The authors challenge
these ideas, showing instead, that effective learning is often a deliberate and effortful process.
Drawing on decades of cognitive psychology research, they demonstrate that strategies such as
rereading, highlighting, and cramming create only the illusion of mastery.
Real learning happens when memory is actively engaged—through retrieval, spacing, and varied
practice. These ‘desirable difficulties’ feel harder in the moment but produce deeper understanding
and longer-lasting retention. The book bridges science and practice, demonstrating how teachers,
students, and lifelong learners can move away from short-term performance and towards durable
knowledge that transfers to new situations.