Ei Study


Our Vision

Creating a world where children everywhere are learning with understanding.

Our Mission

Founded in 2001, Educational Initiatives Private Limited (Ei) is a first-of-its-kind PedTech leader. We leverage the twin levers of cutting-edge pedagogical research and technology-based solutions, to help students across different economies and demographics, learn with understanding. With over two decades of experience in the edtech space, our vast pool of student-data enables us to identify learning gaps and create a systematic shift in the way teachers teach and students learn.

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Our Offerings


Ei Mindspark has been awarded the Silver Medal in the AI in Education category at the QS Reimagine Awards Conference

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Students with computational thinking skills will perform any function systematically better in new age professions


Skill-based diagnostic assessment and benchmarking test


Ei ASSET Talent Search (ATS) is a talent identification assessment to discover the true academic potential of learners.


A unique assessment package scientifically designed to replace conventional assessments.

Reading Assessments

Designed to measure the reading literacy levels of students and diagnose their strengths and weaknesses in essential reading skills.

Our Impact

0 Million
Assessments conducted using


Students learnt Maths with understanding through

Ei Mindspark

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Teachers assisted with classroom remediation trough


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Large scale projects executed under

Ei Shiksha

Students explored new academic opportunities

Ei ASSET Talent Search

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Schools in 18 regions

Partner schools

Our Partners

Awards and Recognition

Ei has garnered recognition from prestigious institutions and esteemed luminaries which serve as testament to our unwavering commitment to bringing impactful change in the education industry. Fuelled by these accolades and inspired by the transformative power of education, we continue our relentless pursuit of excellence, striving to create a future where children everywhere are learning with understanding.

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J-PAL, a research center at MIT established that Ei Mindspark shows a 2-4X gain in learning outcomes.


VCCircle Awards awarded Ei as the Education Company of the Year in 2023

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IDA Awards awarded Ei Mindspark Best Product of the Year at DIDAC India 2018.

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The QS Reimagine Education Awards awarded the Silver Medal to Ei ASSET for Learning Assessment in 2023

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Ei Mindspark was featured in a Harvard Business School case study

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Ei Mindspark was a finalist at the World Innovation Summit for Education (WISE) Awards

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Ei Mindspark has been applauded by Stanford Social Innovation Review for leveraging Ed-Tech in India.

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Ei Mindspark has been featured twice in June 2017 and November 2018.

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Ei was empanelled by KHDA Dubai


Ei Mindspark was featured as one of the 20 innovative EdTech Projects across the world.

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The QS Reimagine Education Awards awarded the Silver Medal to Ei Mindspark for E-learning in 2023

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Ei's Alliance with P&G Shiksha has been awarded the Mahatma Award for Partnerships to Achieve the Goal 2023.

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Ei receive the 'Best CSR Impact Award' at the 9th Edition CSR Summit & Awards 2023

Ei-Educational Initiatives

Ei Mindspark won the Digital Responsibility Award for Educational Equity at the 18th India Digital Summit

How it all Started


In 1996, three IIM Ahmedabad graduates – Sridhar, Sudhir and Venkat decided to quit their high paying jobs at Tata IBM, ITW Signode and Sony Entertainment, respectively, to start Eklavya School in Ahmedabad with a vision to help children learn with understanding.


But they soon realised that opening one model school was not enough to transform the way students learn at scale and tackle the problem of rote learning that plagued the Indian education system.


In 2001, they co-founded Educational Initiatives (Ei), intending to develop products and services based on research and assessment that can,

1.Measure how children learn.
2.Gain and share insights and information about the learning process.
3.Analyse learning misconceptions and the resultant gaps.

Our Journey


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